A love letter to heartland Australia
A love story
A lady of substance
Craftsmanship and durability
Creating a sustainable future
Positive environmental impact
Products that last a lifetime
Complimentary delivery on all orders over $250 and 60 day returns.
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The Akubra Longhorn Hat is an iconic style, synonymous with Australian outback living yet easily styled for modern, city dressing. A balance of purpose and style, the Cattleman is crafted from felt with premium leather details.
Inspired by the richness of our archives but designed for today
Classic styles that go from casual to dressy
Featuring logos and graphics paying homage to the legacy of RMW
Founded in 1874 in Tasmania, Akubra has over 140 years of hat making expertise. The Longhorn Akubra is made exclusively for R.M.Williams. The Longhorn hat is a classic choice of hat for town or country wear. Made in Australia with a plaited hat band, broad brim and pinched crown.
Product Code: HA170.02
As part of our ‘Crafting a better future’ strategy, we have partnered with Victoria-based business Opal on the production of our ecommerce packaging boxes. Opal sources all of its raw wood materials sustainably and responsibly within Australia, with a focus on keeping the manufacturing process local. Each box looks just as good as it feels, opening to reveal a beautiful artwork inspired by the Australian outback.
Our new packaging range also includes paper mailers created in partnership with Grounded Packaging. These mailers eradicate the need for plastic shipping satchels and are crafted with a circular approach, using recycled FSC-certified pulp made from 100% post-consumer recycled paper. They are renewable, kerbside recyclable and have a lower carbon footprint than virgin paper.