INTRODUCING UNDENIABLE CHARACTER
With Hugh Jackman
There’s Undeniable Character in every pair of R.M.Williams boots and Hugh Jackman understands first-hand, having owned his first pair long before becoming one of the world’s foremost actors.
And it helps too, that he is a master of his craft. It means there’s no one more suited to be the face of our upcoming Undeniable Character campaign and our iconic R.M.Williams boot range.
The campaign brings together two Australian icons. And it will see Hugh play a pivotal role in telling stories of the brand and the boots to audiences all over the world, including his own.
On a tour of a R.M.Williams workshop in Adelaide, he said, “RMs have been part of my life from my early stage days to where I am today”. With trademark charm and character, he had a hand at crafting a pair of R.M.Williams boots.
The Undeniable Character campaign launches in April. And the story of a young Australian who owned a pair of RMs - and would go on to become one of Hollywood’s biggest stars - is just one story it’s waiting to tell.
Hugh Jackman discovers the art of craftsmanship
Hugh Jackman is as much a master of his craft as he is an Australian icon. That’s why no one is more suited to be our Undeniable Character campaign boot ambassador.